Protecting Intellectual Property

Intellectual property is one of the most important assets an organisation has. It sets them apart from competitors and ensures the business progresses. What is intellectual property? Why should we protect it? How can we protect it? This animated course explores these topics in an engaging and memorable way. This scenario-based course asks learners to consider how many intellectual assets they have contact with daily by placing them inside a fictional company called Auto A-Z. The learner is tasked to oversee a new, top-secret product development project and must answer questions throughout the scenario to correctly identify and protect its intangible assets (whilst managing a team of colleagues to ensure they do the same).

Course syllabus:

  1. What counts as intellectual property

  2. The role of patents, trademarks, copyright and means of IP protection

  3. Why protecting IP is important

  4. How to share company information appropriately online

  5. The consequences of bad IP handling