Introduction to Management
Introduction to Management (4th edition) is an ideal text for students studying management for the first time. Covering all of the functional areas of management, the new edition is updated to cover new developments in the field and includes new chapters on innovation, enterprise, risk management, ethics and responsibility.
Book contents:
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Introduction
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Managing in a Changing Environment
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Organisational and Managerial Performance
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Risk
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Ethics
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Globalisation
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Organisations, Managers and the Environment
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Case Study
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Strategy, Policy and Direction
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Investment Appraisal
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Marketing
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Managing Operations and Projects
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Financial Management
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Quantitative Methods
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Product and Service Development and Innovation
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Innovative, Creative and Entrepreneurial Management
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Culture
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Perception, Attitudes, Values and Beliefs
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Communication
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Organisation Technology, Structure and Design
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Human Resource Management
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Leadership and Management
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Case Study
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Management, Influence, Power and Authority
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Corporate Governance
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Teams and Groups
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Management and Motivation
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The Management of Conflict
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Management in Practice
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Managing for the Present and Future
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Case Study